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Sue Kuypers

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Sue Kuypers
Managing Director,
Product Management


As managing director of product management, Sue oversees Advantasure’s product portfolio. She brings a fresh perspective to product development, focusing on designing and deploying products that address customers’ needs and achieve their goals.

Leading by Example
Sue held various leadership roles throughout her 16-plus years with Blue Cross Blue Shield of Michigan. Most recently, as director of enterprise risk adjustment, she was accountable for strategy development, initiative execution, and submissions for about 350,000 Commercial ACA members and 380,000 Medicare Advantage members.

In addition, Sue was responsible for HEDIS submissions, Medicare Part D operations, finance, data management and other senior market segment functions. She also helped the company realize $260 million in revenue annually from prospective and retrospective risk adjustment programs.

Sue previously worked for ANR Pipeline Company and Dialogue Marketing.

Education
Sue holds a master’s degree in finance from Walsh College in Troy, Michigan, and a bachelor’s degree in accounting from the University of Michigan-Flint.






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